In todays video hungry population it can be difficult to produce meaningful and engaging content that will resonate with your audience. You must grab your audience’s attention quickly so they won’t click off your video and you have to keep them engaged so you can make your statement. Now with just a push of a button, you can go live to your audience and directly engage with them by answering their questions directly while also likely answering another views question at the same time. Let’s dig into some potential live video ideas to engage your audience.
1. Show What You Are Working On
People love transparency and to see how things are done. Take your clients behind the scenes of your day to day operations and answer questions they may have. What you consider to be small ordinary tasks resonate with your customers more than you think. For example, you own a lawn care company and you go live and show your followers you and your crew gearing up for another day in the hot summer heat and getting your equipment ready. This shows your customers you are out there getting it done. They may even ask questions and new potential clients can even see your work and want to hire you to take care of their lawn.
2. Announce New Products or Events
If you are getting ready to launch a new product/service or you are hosting or visiting an upcoming event, share it with your audience. Go live and share your new product or tell your audience when and where to come see you at an event. And just like before your viewers will ask questions and engage with you.
3. Interview Pioneers or Leaders
Education is key and the more information the better. Doing a live interview with respected leaders or pioneers in your field will create peak interest from your audience and create actively engaging viewers. Interviewing create a very engaging dynamic allowing you, your interviewee, and your audience to actively engage in interesting discussion.
Live video is sweeping the internet and taking everyone involved higher in social media awareness. Clients want to see a personality or face to your brand, and live video is a great way to do so. Start going live today and see your brands’ momentum kick up.
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